Work Experience

**Trip.Biz by Trip.com Group**

May. 2025 ~
**Product PMO - Sr. Project Specialist**
Trip.Biz is an all-in-one digital full service Travel Management Company powered by the Trip.com Group. It combines technology, service and inventory to streamline business travel needs.
✧ Align Product, Development, Design, and Business to deliver scalable, compliant, and intuitive solutions globally.

上海华擎贸易有限公司 Shanghai Wachine Trading Co., Ltd.
*Feb. 2024 ~ Apr. 2025*

**E-commerce Manager (S&OP)**
▲ 外商独资贸易公司。为北美最大的亚洲食品与日用品零售商（99 Ranch Market）及批发商（Walong Marketing, Inc.）在亚洲的采购与服务核心。公司积累了丰富的出口经验，拥有强大的销售网络，代理着超过数十个知名品牌。International Trade and Development.
✧ Project Management Office (PMO)
• Optimize project performance and minimize risks by effectively allocating and managing resources (people, budget, time).
• Deliver up to ten impactful presentations monthly to top management and department heads, communicating complex information clearly and concisely.
• Accelerated average project delivery time by 60% through efficient E2E (end-to-end) digital project management (planning, design, pilot, build, roll-out, post-launch review, and optimization).
✧ U.S. E-commerce Projects & Initiatives
• Launched a TikTokShop within two months through effective cross-functional coordination (legal & tax, assortment, logistics & fulfillment, sales & marketing) and operations optimization.
• Boosted TikTok traffic by 10% and achieved a 75% higher conversion rate than the industry benchmark within two weeks of launch.
• Sustained continual growth and improved customer experience by implementing 3 - 5 key initiatives per quarter: resolved 10 - 15 Shopify bugs, maintained and updated databases in the main OMS system, addressed customer cases or store/warehouse inquiries during U.S. off-hours.
✧ U.S. - China Liaison
• Reduced idleness caused by communication barriers by at least 25% through interpersonal communication and effective use of collaboration tools like Google Workspace, Lark, Scribe, and more.
• Provide valuable insights to Chinese manufacturers to better tailor products, marketing materials, and practices to the U.S. market and consumers. Shared at least 2-5 pieces of feedback to guide adjustments.

99 logo_ig_White BG-01.png — TAWA Services, Inc. (HQ, Buena Park, CA/DBA “99 Ranch Market“)

*Mar. 2021 ~ Dec. 2023*
**E-commerce Manager (S&OP)**
▲Tawa (“99 Ranch Market” or “大華”), established in 1984, is one of the **largest Asian food and grocery retailers** in the U.S. with 54 stores across 10 states.
● Shape, drive, and deliver one to three **high-level E-commerce projects** per month, averaging 85%+ on-time delivery rate, under 90% budget utilization rate, and over 95% stakeholder/employee satisfaction rate, by coordinating **end-to-end project management processes across technology, process, and people**.
● Strategically plan and execute 15+ E-commerce sales & promotional campaigns/activities monthly, within a **$2+ million annual sales/marketing budget**, averaging an overall **4-5X ROI**, utilizing data insights and market trend analysis to continuously optimize.
● Oversee and manage **E-commerce proprietary in-house developed platforms** (front & backends) that serve a user base of **500,000+**, achieving over four million avg. monthly pageviews and less than 30% bounce rate by **mobilizing cross-functional teams** (Merchandising, Marketing, Finance/Accounting, UI/UX, Developers, etc.) to maintain a seamless virtual supermarket/storefront.
● Lead and empower a team of 10+ (including four direct reports), maintained a **100% retention rate** (0 turnovers) within 1 year, by effectively communicating objectives to foster collaboration, establish priorities, delegate tasks, address issues and risks, and drive optimizations.

California Association of Realtors ® (Los Angeles, CA)

Aug. 2020~ Nov. 2020

Marketing Intern

▲ California Association of REALTORS®(C.A.R.) is a statewide trade organization of real estate professionals with more than 190,000 members.

- Charted and implemented social media marketing campaigns for the REimagine! 2020 Virtual Real Estate Conference & Expo (10/12-10/14) with over 11,000 attendees.

- Strategized and revitalized social profiles (with a combined audience size of over 100,000 across Instagram, Facebook, and Twitter), that amplified and advanced the cross-network impressions by 201% and engagements by 96%. Furthered a net audience growth of 22%

- Assisted web developers, art designers, and marketing managers with the revamping and maintenance of the main event website using tools such as Wix, Adobe Photoshop, and Illustrator. Boosted and enhanced unique visitors by 90%, total site sessions by 98%, and average session duration by 20%

- Facilitated the development and curation of the virtual event platform for over 50 vendors/sponsors that secured over $250,000 in revenue